(11 Apr 2019) The Association of College and Research Libraries (ACRL) and Gale, a Cengage company, have collaborated to create the ACRL Libraries Transform Toolkit. This free new toolkit provides academic and research libraries with easy-to-use tools and resources to develop effective marketing and outreach strategies to promote their services and impact to students, faculty and administrators.…
(3 December 2018) No one says selling into the Chinese market is simple, but is it unmanageable, given that there are nearly 1.4 billion people speaking a very different language and sharing a very different culture? The answer is: not necessarily, if you know the basics, and then zoom in on the details. As in…
(25 May 2018) As Digital Design Officer you will support the day to day marketing and promotion of SLQ and its programs through a range of activities. This role will also actively assist with exploring new communication channels, new audience bases and new ways to use more traditional forms of communication. Responsibilities expand across web,…
(7 November 2017) Win € 2000 plus registration and travel to IFLA World Library and Information Congress in 24–30 August 2018, Kuala Lumpur, Malaysia. Apply for the 2018 IFLA – BibLibre International Library Marketing Award. The IFLA Section on Management and Marketing in collaboration with BibLibre, Paris, France, has the pleasure to announce the IFLA –…
(19 April 2017) The IFLA Section on Management and Marketing in collaboration with BibLibre is pleased to announce the winners, finalists and top ten projects of the IFLA BibLibre International Marketing Award for 2016. The award honors organizations that have implemented creative, results-oriented marketing projects or campaigns that promote the library and information services industry.…
(13 February 2017, Raleigh, NC USA; Melbourne, Australia) Dragonfly Sales and Marketing Consulting and iGroup Australasia, both providers of sales and marketing services for publishers, have announced a new agreement for sales representation for the Independent Scholarly Publishers Group, (ISPG) and GeoScienceWorld, (GSW), in Australia and New Zealand. Representation for the new territories commences today…
(24 September 2015) The IFLA Section on Management and Marketing in collaboration with BibLibre, Paris, France, has the pleasure to announce the IFLA – BibLibre International Marketing Library Award for 2016. The IFLA – BibLibre International Marketing Award honors organizations that have implemented creative, results-oriented marketing projects or campaigns. Up to 10 finalists will be…
(30 March 2015, Stamford, CT) Scholarly and professional eBooks sales increased globally by 7.7% in 2014 and will grow an additional 6.9% in 2015, according to the latest report from media and publishing intelligence firm Simba Information. The report, Scholarly & Professional E-Book Publishing 2015-2019, found that, although the book market as a whole has…
(2 June 2014) An introduction to a range of accessible strategies to actively market and promote eResource collections is offered in a course from INASP. While drawing on some current thinking about marketing and promotion, this workshop will seek to frame this activity in terms of understanding and engaging users, and matching eResources more closely…
(16 December 2013, Chicago) “Marketing with Social Media: A LITA Guide,” published by ALA TechSource, offers to-the-point advice for getting up to speed with the world of social media. Ideal for newbies ready to get serious about marketing with social media, as well as practitioners on the lookout for ways to improve existing efforts, this…
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