(2 June 2014) An introduction to a range of accessible strategies to actively market and promote eResource collections is offered in a course from INASP.
While drawing on some current thinking about marketing and promotion, this workshop will seek to frame this activity in terms of understanding and engaging users, and matching eResources more closely to their specific needs and interests. The complete set of materials is available to download. It is organised into two modules with 6-7 units each, to run over three days.
The course can be downloaded here.
The announcement is here.