(9 Nov 2023) One year into Elon Musk’s acquisition of X (formerly known as Twitter), engagement metrics are down across the board, with app downloads down 38%, web traffic down 7% globally and down 11.6% in the U.S. “What is UP with Twitter?” “What about Threads?” “Is Academic Twitter disappearing?” “Could BlueSky be the replacement?” Are your metrics changing? These are questions we continue to hear in personal conversations, organizational meetings, industry articles, and in gatherings of the Society for Scholarly Publishing (SSP) MarComm committee. As we all reconsider our approaches and channels, the Scholarly Kitchen asked the community to weigh in with their response to the question, “How has your / your organization’s approach to social media changed in the last year?”
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