Google traffic dropped by a third in 2025 and expect to continue throughout 2026
(12 Jan 2026) Google search traffic to publishers declined globally by a third in the year to November, according to new Chartbeat data. In addition, referrals to more than 2,500 publisher websites from Google Discover, a feed served to users on Google’s native mobile apps and within its Android operating system, were down 21% year on year.…







