(4 November 2016) In 2014, Outsell’s IM Benchmarking Survey found that libraries were spending less than 4% of their time raising awareness of the IM function, or on any kind of marketing activities to promote the library. Has this changed in 2015? This is just a reminder that you can find out by participating in…
(1 October 2015, Burlingame, CA and London, UK) Momentum toward irreversible changes for the $766.5 billion information industry has reached a tipping point, and businesses that don’t adapt now are at risk, according to Outsell, Inc., The research and advisory firm today released its 2016 Information Industry Outlook Report, “Tipping Point,” to help companies understand…
(3 November 2014) This is a new offering for information industry executives doing business or seeking to do business in Asia. This year’s theme is Gateway to Global Information Marketplaces. It takes place in Singapore, 18-19 March 2015. The meeting is designed for leaders in indigenous media, information and publishing companies in the region, regional heads…
The global library market continues to recover from economic recession – and it’s set to grow 2.6% this year to a total of USD25.4 billion. While some library types enjoy modest to substantial growth, others continue to struggle. Now more than ever, publishers and information providers need to know how to optimize their pricing and…
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