(30 April 2014) McDonald’s has partnered with Kobo to offer a free kids’ eBook download with every Happy Meal purchased. An eBook voucher will feature on every Happy Meal box enabling parents to download a free children’s eBook compatible with a wide range of electronic devices and operating systems. The new e-book voucher is the…
(9 January 2013) By the end of 2014, McDonald’s will have handed out at least 15 million fiction and non-fiction books to families across the UK. It will partner with publishers, retailers and other literacy organisations including the National Literacy Trust and WH Smith to achieve this goal. Created in response to a successful pilot…
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