(30 April 2014) McDonald’s has partnered with Kobo to offer a free kids’ eBook download with every Happy Meal purchased.
An eBook voucher will feature on every Happy Meal box enabling parents to download a free children’s eBook compatible with a wide range of electronic devices and operating systems.
The new e-book voucher is the latest step in McDonald’s ‘Happy Readers’ campaign which has already seen two annual books promotions get millions of copies of popular children’s books into the hands of UK families.
The tie-up with Enid Blyton’s ‘Secret Seven’, published by Hodder Children’s Books, will be running for five weeks in McDonald’s restaurants nationwide from Wednesday 30th April to Tuesday 3rd June.
Read the full announcement here.