(14 July 2018) Michael Kozlowski writes that reading ebooks and print are on the decline and everyone involved in retail and the publishing industry are trying to figure out why. Are people simply not reading for pleasure anymore and consuming original Netflix content or listening to Spotify? What we do know is that between 2003 and 2016, the amount of time that the average American devoted to reading for personal interest on a daily basis dropped from 0.36 hours to 0.29 hours.
The Bureau of Labor Statistics most recent American Time Use Survey found a decline in leisure reading—a record low 19% of Americans age 15 and older reported that they read for pleasure. The largest declines are in the 35–44 age group. Balancing this is a rise in television and Netflix viewing, which is nearly 10 times the amount of time devoted to reading for pleasure.