(13 January 2018) It’s hard to overstate the degree to which Facebook has warped the media’s incentives. News outlets used to write for relatively stable, loyal audiences, writes Will Oremus for Slate. They had an incentive to build trust among those readers and to bring them content they found valuable and worthwhile. This model began to crumble on multiple fronts when the media moved online, and Facebook was hardly the only culprit in its downfall. But it dealt a couple of critical blows.
Now Facebook is turning the tables again—and the companies that relied on its algorithm most heavily will likely be some of the hardest hit.
Slate has the full article by Will Oremus.