(19 March 2015) Altmetric.com is offering free embeddable Altmetric Badges for institutional repositories. This helps researchers track attention to specific papers – so if a paper has been deposited in your repository, researchers can monitor attention to that output via the repository record. This might be displayed alongside other metrics, such as repository downloads or citation counts. See this example of an embedded Altmetric badge in a University of Glasgow Enlighten record.
Read Open Access: Altmetric and institutional repositories for more detail.