(3 July 2014) Last year saw BMJ Group change its name to BMJ. Following this, the new name of BMJ’s flagship journal is The BMJ.
Editor of thebmj.com, David Payne, said: “We have made this change because almost a quarter of [our] traffic now comes from mobile devices. We hope our core audience of UK and international doctors and academic researchers find The BMJ easier to browse online.”
More in the annoucement.