(3 December 2018) No one says selling into the Chinese market is simple, but is it unmanageable, given that there are nearly 1.4 billion people speaking a very different language and sharing a very different culture? The answer is: not necessarily, if you know the basics, and then zoom in on the details.
As in any other country, the academic market in China consists of universities and research institutes, and hospitals for medical content.
The Scholarly Kitchen has the full, illustrated article by guest writer Tao Tao.
