(21 Jun 2021) John Mueller explained why Google may rank plagiarized content over the original content in a Google SEO Office-hours hangout. He explained that this can happen when the publisher of the original content is low quality overall.
“…even if we know which one is the original and which one is the copy, sometimes it makes sense to show a copy in the search results… one of the situations where I have seen this happen consistently is if a website is of lower quality overall, where when our systems look at it they’re like, well we can’t really trust this website. But if a higher quality website were to take some of this content and publish it, we would say, well we know more about this website and actually maybe we should show this content in the search results…”
Find out more of the reason behind it, read the article in full here.
