(9 May 2022) Video-sharing app TikTok has been credited with making reading “cool again” among teenagers, through the hashtag #BookTok.
Most BookTok posts are playful short videos, no longer than a minute, that match book images to popular soundtracks.
BookTok is a community of TikTok creators who post videos celebrating their love of books and reading. The hashtag #BookTok now has more than 46 billion views worldwide.
Find out more from The Conversation here.