Adobe, The New York Times Company and Twitter announce Content Authenticity Initiative to combat misinformation
(4 Nov 2019) At Adobe MAX, Adobe (Nasdaq:ADBE) today announced the Content Authenticity Initiative, along with The New York Times Company (NYSE:NYT) and Twitter (NYSE:TWTR), aimed at developing an industry standard for digital content attribution. The ability to provide proper content attribution for creators and publishers is critical to ensure trust and transparency online. Adobe, The…