(4 Feb 2021) From Aaron Tay’s Musings about librarianship:
“It seems to me when posting academic papers on social media for promotional purposes, there are 3 factors at play.
- What content you post / how you post the message
- When and how often you post the message
- Who you can reach – aka the reach/number of followers of your account that is doing the sharing
The second point – when you post the message strikes me as something that isn’t particular to academic content and the standard ways of figuring this out should suffice.
The third point is probably the most important but seems a difficult one to alter in the short term, so in this blog post we will focus on the first point…”
Read the full article here.