(4 November 2016) In 2014, Outsell’s IM Benchmarking Survey found that libraries were spending less than 4% of their time raising awareness of the IM function, or on any kind of marketing activities to promote the library. Has this changed in 2015? This is just a reminder that you can find out by participating in Outsell’s 2015 survey, which is now live.
In return for your participation, you will instantly receive a free 12-page data report showing how your responses compare to both your peer group, and the library community as a whole (please note, if you are one of the first 25 respondents your report will be emailed to you once sufficient responses have been collated).
You can find the survey at: http://outsell.interceptsurveys.com/IMB
The survey should take around 20 minutes of your time to complete (you can pause it and return at will), and all information will be kept strictly confidential. If you would like a copy of the questionnaire, or have any other queries, please contact Outsell.
