(6 October 2016, Burlingame, CA and London, UK) From individualized medical treatment to targeted mobile ad buys, the burgeoning number of applications for machine driven data analytics solutions offer a revenue goldmine for the $1.5 trillion information industry, according to Outsell, Inc. Today, the research and advisory firm released its Information Industry Outlook 2017 report, with the key theme All Data, Nothing But Data. For the year ahead, the report highlights data monetization as the number-one growth opportunity for information, media, technology, and any enterprise — from GE to Boeing, Ford to Monsanto — in the business of information.
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