(13 May 2025) For 30 years, OpenAthens has been the trusted compass for libraries, ensuring students and researchers access the knowledge they need, securely and without barriers. As it celebrates this milestone, its continuous growth means it is time to give its library product, used by millions of users all around the world, a clear new identity. OpenAthens Compass is the same renowned industry product, providing seamless access, delivered securely and trusted worldwide.
The new name comes along with a full new product look, including new color, logo and simplified messaging. The move aims to create differentiation, giving OpenAthens Compass a clear space in the market as the leader it has been for the past 30 years.
About the New Branding
OpenAthens is proud to announce the new identity of its flagship product for libraries, now known as OpenAthens Compass. This strategic change reflects the commitment to staying at the forefront of the industry while addressing the evolving needs of customers. By giving the key product for libraries a unique identity, OpenAthens Compass aims to better showcase the exceptional value it offers. This fresh identity aspires to create a distinctive and memorable presence that resonates with libraries across the globe.
What’s New
OpenAthens Compass is the new identity for the OpenAthens premium product for libraries, keeping all the trusted features customers already know and value. It continues to offer secure and seamless access to digital resources, supported by a team of industry experts who provide personalized guidance. This ensures a simplified authentication process, delivering a smooth and efficient experience for customers.
The press release is here.
