(17 Jun 2025) As consumption of traditional news continues to fall, audiences are turning to social media personalities and influencers for their information. These figures are increasingly shaping public debates.
But Australian news audiences are skeptical. More Australians believe social media influencers are a major misinformation threat than other sources, according to new research.
The Digital News Report: Australia 2025, released today, also reveals general news avoidance remains high, with 69% of people saying they try not to engage with it. This is particularly the case among women, young people and those in regional areas.
So if people don’t want to engage with traditional news, but are suspicious of influencers, how can we ensure they get reliable information when they need it?
Find out more here.
