(18 February 2018) Publishing is not a level playing field where everyone can walk in and have their place. It is a market driven by forces that are outside of books and reading.
How big is global book publishing? And why should you care? Because within the business data lie critical clues for digital transformation.
Rüdiger Wischenbart, co-founder of BookMap, a non-profit initiative on international publishing statistics, believes an understanding of world book markets can drive decisions that will position your content to best advantage everywhere.
Read the full article on CCC’s BeyondTheBook.