(28 Aug 2023) The UK’s Publishers Association reported that book sales increased by 5% in 2021, thanks to BookTok. Nigel Newton, the CEO of Bloomsbury Publishing, attributed 220% of its business’ profit in 2021 to TikTok. According to a survey conducted in May 2023, 48% of TikTok users in the US and 53% of Canadian users reported reading significantly more because of BookTok. A 2022 Forbes article reported a 9% surge in book sales, largely attributed to TikTok.
All in all, BookTok has revived the reading culture, leading to more authors, more readers, and more book sales.
However, a new analysis conducted by BookScan suggests BookTok’s effect on book sales is fading.
Good e-Reader has more details here.