The 27th edition of the Beijing show is moving to a digital format that organizers say will stay up and running until next year’s fair.
(14 Jul 2020) Using the motto “Moments of Joy and Opportunities,” organizers of the 2020 Beijing International Book Fair never quite say in today’s media messaging (July 14) that they’re not staging a physical edition of the trade show.
Instead, the fair is throwing branding at adversity and announcing its “Smart BIBF” to open August 26 and run for a year, free of charge to participants. In what may prove an interesting departure, however, the program is to include “premium paid-for services” as well as free access, “for exhibitors to provide a full and rich BIBF experience.”
More information can be found from Publishing Perspectives here.
