(11 Mar 2025) Speaking at the Academic and Professional Publishing Conference, part of the London Book Fair, Oxford University Press (OUP) product strategy director John Campbell explained how the launch of Google’s AI-powered search summaries had led to a 19 per cent drop in click-through to academic reference services.
Discussing what he called the advent of “zero-click journeys” for academic publishers, Campbell explained how half of all Google keyword searches likely to surface information within OUP’s own platform, Oxford Academic, now appeared with an AI-generated description next to them.
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