(13 Mar 2025) One of the recent trends in generative artificial intelligence has been AI search. Nearly every major AI company has launched some version of an AI search engine, often with lofty promises about what it can do.
For example, OpenAI says their ChatGPT Search will give you, “fast, timely answers with links to relevant web sources, which you would have previously needed to go to a search engine for.”
Likewise, Microsoft says that its Copilot search will “Even provide you with the websites where it got its information, so you can do further research on your own if you’d like.”
But how well do they perform at citation? Are they as reliable and robust as they claim? According to a new Columbia Journalism Review (CJR) study, the answer is a resounding no.
Plagiarism Today summarize the study here.