(8 Jul 2019) Faced with changing consumer behaviors toward digital content, news and media companies have to make organizational changes to keep up. This is a complex challenge because making the necessary changes to adapt involves people, processes and technological obstacles.
A survey which interviewed executives from 50 leading news and media companies in 16 countries provides a framework to evaluate how advanced your organization is at using data and nine ways to use data to better engage your users and grow your revenue.
More details can be found here.
