Whitepaper: boosting open access publications with content marketing

(13 Mar 2020)  Open access (OA) is meant to bring us closer to open science. So, what is hindering progress? The truth is, accessing the literature is only half of the story. The other half is the obstacle
created by the use of specialised language in the scientific literature. An inability to understand
the meaning of the research represents an even greater hindrance to open science and multidisciplinary collaboration than access to publications.

By promoting articles in plain language summary, video abstract, or infographics, attention and full-text download may increase, according to this newly published whitepaper by SciencePOD.

The whitepaper can be downloaded here.