Wochit’s global expansion continues in APAC

(14 March 2017) Today, Wochit announces several new content partnerships and new customers across APAC. Wochit is forming more publisher relationships in Asia and Australia, increasing the power of social video in a growing market.

Following a recent funding round from investors including Singapore Press Holding’s SPH Media Fund, Wochit has pursued new relationships throughout Asia. Here are several exciting new clients in APAC:

  • In Australia: Pacific Magazines has enlisted Wochit to produce timely, short-form social videos for over two-dozen brands including Women’s Health, Men’s Health and InStyle; and West Australian News has tapped Wochit for use at Perth Now and The West Australian.
  • In China: Cross-platform news video provider, Pear Video, is deploying Wochit to enable its team of digital natives and videographers to rapidly produce optimized content for consumption on mobile devices and across social media.
  • In Japan: Yahoo! JAPAN, the largest portal in the nation, incorporated Wochit into its newsroom workflow to help build audience engagement.
  • In Malaysia: Digital media company Hybrid News Group, is utilizing Wochit to power video creation in its Kuala Lumpur-based news bureau, servicing brands including Asian Correspondent, Study International, Travel Wire Asia and Tech Wire Asia.

Wochit is also increasing its partnerships with key content providers in the region through new content deals with China Central Television’s CCTV+ and Xinhua News Agency. This adds assets from two of China’s largest media companies into Wochit’s  library of pre-licensed assets, bolstering its ability to support culturally- and geographically-relevant coverage in the region.

“The entire media ecosystem in APAC is enormous and still growing,” said Christoph Pleitgen, SVP of Sales and Business Development at Wochit. “eMarketer estimates nearly a billion individuals are watching digital video in the region, which is almost half of all viewers worldwide.”

The announcement in full is here.