WIPO launches unique image-based search for trademarks, other brand information

(12 May 2014, Geneva) The World Intellectual Property Organization (WIPO) has unveiled a one-of-a-kind image-search function for its Global Brand Database, adding a new feature that allows users to upload an image to search for visually similar trademark and other brand-information records from among the millions of images in the collection.

The image-search functionality, which is the first such application among free, public intellectual property databases, was presented on Saturday, 10 May 2014 at the International Trademark Association (INTA) annual meeting in Hong Kong. It adds an important new search possibility for the Global Brand Database’s users, who often wish to see if a logo, trademark or other similar image is separately registered for use.

Read the announcement and watch a video here.