Tag Archives: WH Smith

McDonald’s launches long-term campaign to inspire millions of Happy Readers

(9 January 2013) By the end of 2014, McDonald’s will have handed out at least 15 million fiction and non-fiction books to families across the UK. It will partner with publishers, retailers and other literacy organisations including the National Literacy Trust and WH Smith to achieve this goal. Created in response to a successful pilot […]


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