Tag Archives: marketing

Win € 2000 plus registration and travel to IFLA World Library and Information Congress 24-30 August 2018, Kuala Lumpur, Malaysia

(7 November 2017) Win € 2000 plus registration and travel to IFLA World Library and Information Congress in 24–30 August 2018, Kuala Lumpur, Malaysia. Apply for the 2018 IFLA – BibLibre International Library Marketing Award. The IFLA Section on Management and Marketing in collaboration with BibLibre, Paris, France, has the pleasure to announce the IFLA – […]


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2016 IFLA International Marketing Award winners announced

(19 April 2017) The IFLA Section on Management and Marketing in collaboration with BibLibre is pleased to announce the winners, finalists and top ten projects of the IFLA BibLibre International Marketing Award for 2016. The award honors organizations that have implemented creative, results-oriented marketing projects or campaigns that promote the library and information services industry. […]


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Dragonfly and iGroup Australasia partner for sales in Australia and New Zealand

(13 February 2017, Raleigh, NC USA; Melbourne, Australia) Dragonfly Sales and Marketing Consulting and iGroup Australasia, both providers of sales and marketing services for publishers, have announced a new agreement for sales representation for the Independent Scholarly Publishers Group, (ISPG) and GeoScienceWorld, (GSW), in Australia and New Zealand. Representation for the new territories commences today […]


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IFLA BibLibre International Library Marketing Award. Apply now!

(24 September 2015) The IFLA Section on Management and Marketing in collaboration with BibLibre, Paris, France, has the pleasure to announce the IFLA – BibLibre International Marketing Library Award for 2016. The IFLA – BibLibre International Marketing Award honors organizations that have implemented creative, results-oriented marketing projects or campaigns. Up to 10 finalists will be […]


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Strong growth continues in scholarly-professional eBook market

(30 March 2015,  Stamford, CT)  Scholarly and professional eBooks sales increased globally by 7.7% in 2014 and will grow an additional 6.9% in 2015, according to the latest report from media and publishing intelligence firm Simba Information. The report, Scholarly & Professional E-Book Publishing 2015-2019, found that, although the book market as a whole has […]


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Marketing and promotion of eResources from INASP

(2 June 2014)   An introduction to a range of accessible strategies to actively market and promote eResource collections is offered in a course from INASP. While drawing on some current thinking about marketing and promotion, this workshop will seek to frame this activity in terms of understanding and engaging users, and matching eResources more closely […]


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A LITA guide to marketing with social media

(16 December 2013, Chicago)   “Marketing with Social Media: A LITA Guide,” published by ALA TechSource, offers to-the-point advice for getting up to speed with the world of social media. Ideal for newbies ready to get serious about marketing with social media, as well as practitioners on the lookout for ways to improve existing efforts, this […]


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Expert tips on marketing your library

(3 June 2013) The LIBER office recently spoke to Ned Potter, author of The Library Marketing Toolkit: a practical guide to library marketing and branding. In this interview, he shares tips for libraries who want to increase their marketing efforts. The interview is here: http://www.libereurope.eu/blog/expert-tips-for-marketing-your-library


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