Ofcom research shows jump in eReader ownership & growing smartphone ‘addiction’

(6 August 2015) The publishingtechnology blog reports that Ofcom’s annual research report on British media consumption shows that 28% of UK households now own an eReading device such as an Amazon Kindle – up 4 percent from last year.

But while reading device ownership is on the rise, Ofcom’s research also shows that reading itself is rapidly losing ground as a leisure activity – particularly among young people. When asked which ‘media device’ they would miss most, a mere 1% of 16-24 year olds said they couldn’t live without books, magazines and newspapers, compared to 12% among 65-74 year olds. Meanwhile 59% of 16-24 year olds said the device they would miss the most was their smartphone, followed a long way behind by the television at 17%.

Which device would you miss the most? Read the story in full here.