Google says it wants to elevate original reporting in search

(14 Sep 2019) The search giant Google said on Thursday that it has made changes in its search rater guidelines that will “better recognize original reporting, surface it more prominently in Search and ensure it stays there longer.” If true, and if it can work, this would be a boon for news organizations doing original reporting.

“In today’s fast-paced world of news, the original reporting on a subject doesn’t always stay in the spotlight for long,” said Richard Gingras VP, News. “Many news articles, investigations, exclusive interviews or other work can be so notable that they generate interest and follow-up coverage from other publications. And in other cases, many stories cover a single news development, with all of them published around the same time. This can make it difficult for users to find the story that kicked everything off.”

Google said it has changed the guidelines used by its 10,000 raters around the world to evaluate content.

Talking New Media has the news in full.