Dragonfly and iGroup Australasia partner for sales in Australia and New Zealand

(13 February 2017, Raleigh, NC USA; Melbourne, Australia) Dragonfly Sales and Marketing Consulting and iGroup Australasia, both providers of sales and marketing services for publishers, have announced a new agreement for sales representation for the Independent Scholarly Publishers Group, (ISPG) and GeoScienceWorld, (GSW), in Australia and New Zealand. Representation for the new territories commences today at the ALIA Information Online Conference in Sydney.

ISPG is a collection of highly ranked journals in the health sciences, life, and environmental sciences disciplines. The ISPG Collection in Australia and New Zealand currently consists of 53 journals and 3 eBook series, representing 19 publishers. The journals are published by non-profit scientific societies based in the United States, United Kingdom, and Canada.

GSW is a nonprofit collaborative and comprehensive internet resource for research and communications in the earth sciences, which is built on a core database of peer-reviewed journals and is integrated with the GeoRef index. The organization gives global researchers a single point of access to 46 full-text scholarly journals plus specialized searching capabilities and links to millions of relevant resources hosted elsewhere online. GeoScienceWorld eBooks Collections consists of nearly 1,500 eBooks from 11 leading publishers.

“We are thrilled to form this partnership with iGroup,” said Thomas N. Taylor, President of Dragonfly Sales and Marketing Consulting. “iGroup has a proven track record in Australia and Asia. Several of our publisher clients have worked with this renowned company for many years. We have the highest confidence in their sales skills and ability to grow business for publishers.”

Sung Tinnie, Director of Product Management of iGroup Asia commented on this new agreement: “iGroup is delighted to form this sales partnership with Dragonfly, the Independent Scholarly Publishers Group, and GeoScienceWorld. This new agreement provides iGroup with a compelling and diverse portfolio of products to offer the Australian/New Zealand market.”

Dragonfly Sales and Marketing Consulting, Inc., provides the highest-quality sales and marketing services to academic publishing companies, societies and libraries internationally. Utilizing a global network of highly successful and experienced sales agencies such as iGroup, Dragonfly represents societies and publishers to library consortia, and individual academic, hospital, government, and corporate libraries.

The iGroup (Asia Pacific) Limited, is a Hong Kong registered multinational organization with offices spanning 14 countries in the Asia Pacific region and with a total staff force of over 1,000.

The iGroup focuses on the knowledge management and information industry, and caters to the needs of  librarians, students, academics, educators, scientists, and research professionals.