To bundle or not to bundle? That is the question

(13 Apr 2020)  From Scholarly Kitchen: In recent years, many universities have concluded that the price they pay for their Big Deal journal license agreements and the resulting value they perceive have become misaligned. As a consequence, academia has stiffened its negotiating posture with leading journal publishers. The outcome of these negotiations can be grouped into two categories: rebundling and unbundling. Most attention in recent years has been given over to the search for open access, by transforming Big Deal subscriptions into rebundled transformative agreements. But last week’s news makes clear that attention is equally needed on unbundling the Big Deal — breaking it back up into a la carte elements. Will some combination of these two outcomes allow major publishers to reestablish the value of their licenses without making a major revenue sacrifice?

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