(29 July 2014) A year ago today, the bipartisan IT Pricing Inquiry concluded that Australians do pay more for their music, movies and IT products. This ‘Australia tax’ they concluded, was not explained by additional staffing costs or warranty obligations, but primarily by deliberate market segmentation, enforced with geoblocks on digital content.
And Australians are not amused. Polling conducted by Essential Media released today shows 79% of people are concerned about paying more for their movies, music and games. Perhaps surprisingly, this is not a phenomena of the tech-savvy younger generations, 80%of people aged 35-54 were concerned, and 79% of the over 55s.
Read the media statement from the Australian Digital Alliance.